Archive for August 2022
How to talk to people about wealth in ways that inspire major gifts of assets: The science and the sentences
Wealth is not held in cash; it’s held in other assets like stocks, bonds, real estate, and IRAs. Research shows that shifting donors to giving from their wealth (assets), rather than just from their cash (disposable income) can lead to transformational donations. But how can we actually make this happen? Talking about someone else’s wealth…
Read More