Creative Year-End Charitable Gift Annuity Marketing Ideas
Are you looking to reinvigorate your Charitable Gift Annuity (CGA) marketing strategies as the year comes to an end? Whether your organization has its own CGA pool, is considering winding down its CGA program, or outsources its CGA operations entirely, this webinar is designed to provide you with creative and impactful ideas.
Join us as we delve into key topics such as:
- YTD Activity and CGA Trends: A full breakdown of completed CGAs, QCD CGAs, retained life estates for CGAs and more
- Segmented Marketing: For example, how to effectively target immediate and deferred CGA prospects.
- Messaging that Resonates: Discovering language that engages donors while avoiding phrases that could deter them.
- Budget-Friendly Marketing: Uncover economical yet impactful strategies.
- Target Audience Identification: Who should your CGA program focus on for maximum impact?
- Power of Donor Stories: Why sharing creative CGA stories can be a game-changer for your marketing efforts.
- Partnering with National Gift Annuity Foundation: Learn how this can benefit your organization regardless of your current CGA program.
This webinar aims to equip nonprofit leaders, fundraising professionals, and other involved in major gifts fundraising with a comprehensive understanding of how to optimize their end-of-year CGA marketing strategies.
Don't miss this chance to enhance your CGA marketing efforts!
Please review the recording of the webinar featuring Bryan Clontz, Ph.D., CFP®, AEP®, CAP®, Paul Caspersen, CFP®, MS, AEP®, and Johnne Syverson, CFP®, AEP®, CAP®
Past Webinar Recordings (charitablesolutionsllc.com/webinars)